Consider this: *74% of people have switched at least one product or service
in recent years, according to a research report by Oxford Brookes University.
In the last several years, organizations have lost up to 20 million good
customers, which has cost them around 3.39 billion. The findings also reveal
that for 21% of these 'switchers', poor customer service was a
major reason for their decision to leave, and 18% said it was because their
new provider offered them enhanced features.
That's not Good.